Executive Guide

Strategy Activation: Sales

Leveraging Strategy Automation for Growth

When the credibility of your executive team is based on hitting your numbers, evidence that validates your targets is critical. The reality is that bookings can be predicted – but only if a reliable model has been created and refined with actual performance data. In the absence of a model, gut feel and experience are all you have. So, how do you create a model that will predict your bookings performance?

Download the "Executive Guide to Strategy Activation" to gain a blueprint for defining your growth process. The guide steps you through the essentials:

  • Define your growth process
  • Execute your process consistently
  • Model your pipeline based on the process
  • Set goals for the team based on the pipeline model
  • Monitor performance in real time to compare the actual pipeline with the model
  • Focus energy where actual performance is below the model's performance target
  • Adjust and optimize the model over time

Using a strategy platform to properly define process and all of its elements, reinforce the process throughout marketing and sales execution, model the pipeline, and calculate goals while analyzing performance is powering new levels of growth acceleration and predictability.

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“ayeQ's strategists were instrumental in repositioning us for growth. Their metrics-based approach allows us to look at our performance objectively and focus on the things that matter most. I would highly recommend the ayeQ team.”

Chief Executive Officer, Healthcare Analytics Company