RevOps: Buy vs. Build?

The Optimal Path to Establishing a RevOps Discipline

If you are in a B2B software company, you should be getting pressure to build your RevOps discipline. We have now firmly established that the revenue generating function of an enterprise is a repeatable process that can be standardized and optimized to accelerate growth.

Forrester's research shows that companies investing in RevOps grow 3X faster than those that don't. By 2025, Gartner predicts that 75% of high-growth tech companies will employ RevOps for end-to-end revenue production, enabling hyper automated sales and omnichannel customer engagement. Well, we're almost halfway to 2025!

So, how do you get there? There are 3 options:

1. Build everything internally.
2. Buy everything externally.
3. Do a hybrid.

However – there are a LOT of details behind all of those options.

Watch the on-demand webinar to learn what you need to consider as you develop your RevOps roadmap, including:

• The components of the RevOps roadmap
• Trade-offs for buying versus building those components
• The timeline for RevOps development
• When you should expect to realize the impact of RevOps

Discover how your revenue generating function should be transforming, and what investment decisions should be made to get there quickly and cost-effectively.